Reflections

First off – Happy New Year to you all. I wish you health, happiness and success in all your endeavours.

looking back

 

In the first few days of a new year, most people are making resolutions and setting goals, and whilst I do that, I also take some time to reflect on the year just passed and ask myself some questions:

 

What was my biggest trial during 2012?

This would have to be the major problem with my spine. The first signs appeared mid-February, but by the third week in April, it had deteriorated to the extent I could no longer work, drive my car, dance, sit for longer than half an hour, stand for more than fifteen minutes, bend, and needed a stick to help me walk. Suddenly I was taking medication by the handful (or that’s how it seemed); muscle relaxants, pain killers, anti-inflamatories and nerve blockers were thrown down my neck in the vain hope they would take the pain away. Yeah, they took the edge off, but that was about it. The doctor could have given me stronger tablets, but I really didn’t want to become a barely-functioning zombie.

There were two things which helped me through this nightmare (until I had surgery at the end of September) – my daughter and my writing. It was because of both I refused the more powerful drugs. My writing and editing work kept me sane; in my writing I was able to immerse myself in the world I was creating, and in between I had the honour of editing fantastic novels by Connie J Jasperson, Johanna Garth, Alison DeLuca and Nicole Antonia Carson; Johanna’s (Losing Hope), Alison’s (Crown Phoenix: Lamplighter’s Special) and Nicole’s (Yum) are already available, and Connie’s (Forbidden Road) is due to be published within the next couple of months. In the rare times I wasn’t writing or editing, my lovely daughter kept my spirits up.

What was my biggest achievement?

Without a doubt, the publication of Heart Search: Lost through Myrrdin Publishing Group. The joy I felt seeing it up on Amazon for the very first time was indescribable; I still get a buzz from it three months after the launch! When the paperback arrived, I turned it over and over in my hands, scarcely able to believe my dream of publishing a book had come true, especially after the difficult time I had trying to get it written in the first place.

What was my greatest challenge?

I think this would have to be organising and running the blog tour to celebrate the launch of Heart Search: Lost. I’d never done one before so was feeling my way with it a bit, but I had a clear idea of what I wanted to achieve. I also wanted to combine the tour with a giveaway, so had to choose and design the items too. I wanted each participating blog to have original guest posts and excerpts – if people were kind enough to support my launch, the very least I could do was ensure they had exclusive pieces to share with their followers.

I had some wonderful people supporting me on the tour, a number of which have become dear friends as a result. The fact that the tour began just ten days after the surgery on my spine, when I could only sit for 10-15 minutes at a time, increased the challenge. I had 17 guest posts to write, 14 interviews, and to pick out 20 suitable excerpts. Add this to the actual administration of the tour, the launch itself and all the requisite publicity, it would be fair to say it was a challenge I wondered if I could rise to. I managed it, somehow, mainly by ignoring doctor’s orders and sitting for longer than I should have done!

What was unexpected?

Finding myself holding the reins of a writers group! I had only been a member of Writebulb for about four months when the leader and last remaining founder had to bow out. It had taken me quite a while to find a group I was happy in and I didn’t want to see it close. I volunteered to take over and have been running Writebulb ever since.

I’m proud of the achievements of the group since I took over. Apart from myself, others have published their work for the first time and collectively we published a charity anthology, The Other Way Is Essex, to raise money for our local hospice.

What surprised me the most?

People! To be more specific, how wonderfully supportive my fellow authors, bloggers, followers and readers were. Every member of Myrrdin Publishing were incredible and I’ve found some wonderful new friends as well as very talented authors. The Heart Search Blog Tour crew were all fantastic, most going out of their way to help publicise all the activities/posts/reviews etc as well as their own and offering me loads of encouragement. My fellow writers at Writebulb have been responsive and supportive of my leadership and ideas. Last, but by no means least, my wonderful readers who have given me such fabulous feedback on my debut novel.

What have I learned?

Loads! I’ve learned to stare adversity in the face and find a coping mechanism to deal with pain (admitedly doing something I love and would have done anyway, but still . . .). I’ve been honing my craft, trying to improve my writing, so as to give my readers better quality stories to enjoy. I’ve learned how wonderfully supportive other authors and my blog and social media followers are. Finally, although I’ve been writing since I was a child, I’ve come to realise it’s a much bigger part of my life than I ever expected and I can never stop doing what I love so much!

 

 

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Self-Marketing My Way

The third post to appear on the Heart Search Blog Tour was hosted by the lovely Maree Ward-Russell in New Zealand, home to the film sets of the fantastic Lord of the Rings films (among others, of course, but this series is probably the most famous one filmed in that lovely part of the world). Maree asked me to write about marketing tips and this is what I came up with.

Being an Indie published author means you have to do all your own marketing, right from day one and it’s a daunting task if you’ve never done anything like it before. Although I’ve done a great deal of marketing in my day jobs, marketing yourself online is a whole different story. However, some of the same general rules apply, which are:

1.         Word of mouth / recommendations are the best form of advertising

2.         All consumers (and books/e-books are no different) consciously or subconsciously have one thing in their minds when they see advertising – “what’s in it for me?”

3.         You need to create demand for your product

I’m going to start off with number three first (just to be different) as it’s what I’ve been trying to do for the last couple of months.

I’ve been talking about Heart Search a great deal on Twitter, Facebook and my blog. I’ve also had some really cheap but good quality postcards printed with the book cover on one side and on the reverse are the book blurb and my contact details. These have been handed to people during conversations – as soon as I find out they like to read they get the card shoved in their hands. Even during a recent trip to the hospital, I got chatting to some of the staff and ended up handing out about six cards and one said they would pin it on the staff notice board.

Secondly, I’ve been leaking teasers in advance of the book launch. About three or four weeks prior I revealed the cover and blurb and publicized it and two weeks before I revealed the book trailer, making sure I created anticipation with teasing blog posts leading up to it. But I haven’t done this alone. I decided, the best way to get a buzz going and get people to know about and talk about my book was to run a Blog Tour. I did this well in advance so the people who signed up could also participate in the pre-launch unveilings too.

Obviously, the more people who sign up, the more the word spreads and the more people get to hear about it. The majority of those who signed up for the tour, have also revealed the cover and trailer on their sites/blogs, and publicised it through social media channels. Now if we stop for a moment and think of reach, just from Twitter, let’s assume for a moment that every person who is on the blog tour has 1,000+ followers and there are twenty people of the tour, straight away you’ve reached twenty thousand people. Now if ten per cent of those twenty thousand retweeted the post(s), that has reached the followers of another two thousand people and so the cobweb or network grows of people who now know my book exists.

During the blog tour which is running from 8-31 October, there will be a minimum of two and a maximum of four different blog posts appearing every single day throughout the tour; reviews (which will be posted to Amazon and Goodreads as well), interviews, excerpts and guest posts like this one, plus a giveaway (and everyone loves to get something for nothing! Yes I’ve had to spend some money to put the giveaway together, but I believe it’s money well spent, especially if it has the desired effect of bringing my book to the attention of more people). Each posted blog item will be publicised and so the cobweb/network grows again.

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Okay, let’s now look at number one – Word of Mouth/Recommendations. This is something I have little control over. If people love my book, they will tweet about it or share it on Facebook/other social media platforms and they will tell their friends. Hopefully, this will result in more sales. What I can do is use social media platforms to publicise good reviews. If someone gives me a five star review, you can bet I’ll be sharing it on all my social media sites and the more I get the more I’m going to share it. I’ll be taking a key phrase from a review which showcases the book at its best and tell everyone what this reviewer said – after all, a five star review is a recommendation and I have to capitalise on it!

If I get messages from people saying how much they enjoyed my book, I’m going to ask them politely if they would recommend it to their friends and maybe even write a review. A review doesn’t have to be 200 words long; it can be one or two sentences just saying something like “I loved this book and would recommend it to everyone” and ask them to give me a star rating. If you don’t ask, you don’t get, right?

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Right, now let’s look at number two, which in some ways is the hardest. Everyone has different expectations from a book; some like lots of suspense, others like twists and turns, and some like lots of description so they can connect with the characters and scene. I have no way of knowing what people’s expectations are, what drives them toward a particular book so again reviews play a part in this. A well-written review is worth its weight in gold as it will usually say whether they loved the suspense/twists and turns/description, so by taking those phrases and publicising them, I’m going to be meeting the needs of those people who look for that particular characteristic.

The rest of this one is guesswork. I’m going to be picking out key sentences or phrases from the book which will address the main needs of the consumer and publicising them. I’ll be mixing them up so one day I’ll pick something descriptive, another day a little suspense and so on. One of those is going to strike a chord with someone who’ll be interested enough to want to look at the book blurb and then you have a potential sale.

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I think networking plays a large part in getting your name and your book out to a wider audience. I have joined groups who are only interested in Fantasy and Paranormal. I’m making friends within those groups and publicising my book with them. Lo and behold, I begin to create another set of cobwebs within each group, just like with the Blog Tour.

I also think making myself accessible to my readership is very important. I will never turn away or ignore a reader who takes the time to contact me. If they’ve had enough faith in me to spend their hard-earned cash buying my book, the very least I can do is give them some of my time in return. In fact I’m seriously considering setting up a page on my website for that very purpose.

Finally, I will be running a few special offers and doing a little bit of advertising on those sites where I feel I’m going to get maximum exposure without it breaking the bank!

This ‘list’ is not exhaustive and I’m sure I’ll learn more as I progress, but I happen to think it’s a damn good place to start.

What are your thoughts on marketing? Have you got any marketing tips you’d like to share?

Heart Search Blog Tour – week 2

Hi Everyone,

Wow! What an amazing first week on the Blog Tour. Not only has everyone involved been posting and promoting (thank you all so much), but Heart Search: Lost has received 5-star reviews on both sides of the pond.

As we’ve now moved into week 2, there’s plenty more to feast the eyes on; more excerpts, interviews, reviews and guest posts written by yours truly. All cast members are doing a fantastic job of showcasing each item for your enjoyment. And don’t forget, every excerpt, interview and guest post is totally unique and has been written or picked solely for the Tour.

We’re also getting entries into the Giveaway, which is fabulous. I’m excited at the prospect of sending swag out to deserving winners and with that in mind, I’m re-posting the Heart Search; Lost Prologue below to make it even easier to answer the question. So without further ado, here it is:

His hiding place was perfect; darkness surrounded and comforted him and he became one with it. He had chosen well. The ancient ruins were totally hidden by overgrown shrubs and trees. From this place, he could venture out before dusk, completely obscured by the dense canopy of the primordial trees; the sun struggled to break through even at midday.

He was close, closer than ever before; so close the flavour of the human’s essence coated his sensitive tongue. The one sought was nearby – he could sense him. He had searched for a very long time to find someone this special. Sure he’d found talent along the way, but this one, this human was something else entirely.

The excitement was building inside like a volcano preparing to erupt. His tongue ran over his teeth; venom pooled in his mouth and he savoured the flavour. There would be a new flavour to add to it soon. Very soon.

He first detected the scent two days ago. Unfortunately, an opportunity had not presented itself and he had become frustrated to the point of anger as strategy after strategy was thwarted by the most stupid and pointless of reasons. He was tenacious when there was something he desired and right now there was nothing he desired more than this human. There was a plentiful supply around to quench his thirst – that was not his aim.

His reverie was interrupted – a familiar scent wafted on the air that permeated the shelter. It was the human – the one he sought – and so near, too near to be allowed to escape again. Once more venom collected in his mouth.

He moved swiftly through the darkness with perfect vision towards the exit hidden amongst the foliage. The closer he got to the outside, the stronger the scent, and the more eager he became.

It was time.

Okay, so click the link of the Rafflecopter Giveaway on the sidebar to enter. To buy a copy of Heart Search: Lost, click on the cover to be taken straight to Amazon.

Thank you to everyone who has bought a copy so far – I really hope you like it! I hope you enjoy all the tasty titbits we have in store for you this week. There’s definitely plenty to sink your teeth into!

Launch Update

Hi Everyone,

I hope you enjoyed reading the #BlogFlash2012 posts as much as I did writing them!

Now I have some exciting news – I’m preparing for the launch of Heart Search: Lost (is that a few hurrahs I hear?? Lol) through Myrddin Publishing. I will be running a blog tour with giveaways and I thought, what better way to start kicking things off than by sharing the news with my faithful followers.

I’m looking for people who would be willing to support the blog tour by hosting reviews, interviews and blog posts and as a thank you for your ongoing support, I thought I’d give you the first opportunity to jump on board the tour bus before I advertise it further afield.

I haven’t got the exact dates yet – I’m waiting for one more thing to fall into place – but I’m looking at end September/beginning of October. Sorry this is a bit vague, but I will be having surgery on my spine sometime this month and am waiting for the date, and this will affect when we ‘go live’

The tour will run for two weeks and I want as many people as possible involved. However, I will be limiting the number of reviews of the book and it will be allocated on a first come first served basis. Also, because of the content in the book and the genre, it would help if reviewers are fantasy fans! So we get an even spread of coverage, each person involved will be allocated a date for their post to appear.

If you are interested in hosting on the tour please either leave me a message below or email me at carlie-c2011 AT hotmail DOT co DOT uk and put ‘Blog Tour’ in the subject line, stating which you would prefer to do. I will hold off advertising outside until Friday 7th September, so you’ll need to get back to me by then.

Finally, I wanted the unveiling of the cover to be exclusive to my lovely followers, so drum roll please …………..No, louder than that …………… (that’s better! lol)

Here it is:

I hope to hear from you very soon!