“Inspired and Bonkers”

Well, it’s the penultimate day of the Heart Search: Betrayal blog tour and have I got a treat for you!

Today, the fabulous Ross M Kitson, author of the Darkness Rising series and Infinity Bridge, and fellow member of Myrddin Publishing, has reviewed my novel. I feel really honoured that such an amazing writer would be interested in my work, but Ross has reviewed my two previous books and was intrigued by how I would finish the story. This is an awesome must read! Click here to see what he thinks.

Ross M Kitson

Ross M Kitson

Also, the lovely Tiffany Shand hosts an excerpt from the book. Tiffany will be launching her debut novel next month and I’ll be featuring on here. Anyway, to read about the hostage, click here.

As a special treat, I’m giving away not one, but two ebooks of Heart Search: Betrayal. All you have to do is tell me who made the fantastic jewellery for the giveaway. All correct answers will be put in a randomiser and the first two names drawn will win. How easy is that?

Speaking of the giveaway, you have one day left to enter, so get those entries in now!

a Rafflecopter giveaway

Good luck!

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Self-Marketing My Way

The third post to appear on the Heart Search Blog Tour was hosted by the lovely Maree Ward-Russell in New Zealand, home to the film sets of the fantastic Lord of the Rings films (among others, of course, but this series is probably the most famous one filmed in that lovely part of the world). Maree asked me to write about marketing tips and this is what I came up with.

Being an Indie published author means you have to do all your own marketing, right from day one and it’s a daunting task if you’ve never done anything like it before. Although I’ve done a great deal of marketing in my day jobs, marketing yourself online is a whole different story. However, some of the same general rules apply, which are:

1.         Word of mouth / recommendations are the best form of advertising

2.         All consumers (and books/e-books are no different) consciously or subconsciously have one thing in their minds when they see advertising – “what’s in it for me?”

3.         You need to create demand for your product

I’m going to start off with number three first (just to be different) as it’s what I’ve been trying to do for the last couple of months.

I’ve been talking about Heart Search a great deal on Twitter, Facebook and my blog. I’ve also had some really cheap but good quality postcards printed with the book cover on one side and on the reverse are the book blurb and my contact details. These have been handed to people during conversations – as soon as I find out they like to read they get the card shoved in their hands. Even during a recent trip to the hospital, I got chatting to some of the staff and ended up handing out about six cards and one said they would pin it on the staff notice board.

Secondly, I’ve been leaking teasers in advance of the book launch. About three or four weeks prior I revealed the cover and blurb and publicized it and two weeks before I revealed the book trailer, making sure I created anticipation with teasing blog posts leading up to it. But I haven’t done this alone. I decided, the best way to get a buzz going and get people to know about and talk about my book was to run a Blog Tour. I did this well in advance so the people who signed up could also participate in the pre-launch unveilings too.

Obviously, the more people who sign up, the more the word spreads and the more people get to hear about it. The majority of those who signed up for the tour, have also revealed the cover and trailer on their sites/blogs, and publicised it through social media channels. Now if we stop for a moment and think of reach, just from Twitter, let’s assume for a moment that every person who is on the blog tour has 1,000+ followers and there are twenty people of the tour, straight away you’ve reached twenty thousand people. Now if ten per cent of those twenty thousand retweeted the post(s), that has reached the followers of another two thousand people and so the cobweb or network grows of people who now know my book exists.

During the blog tour which is running from 8-31 October, there will be a minimum of two and a maximum of four different blog posts appearing every single day throughout the tour; reviews (which will be posted to Amazon and Goodreads as well), interviews, excerpts and guest posts like this one, plus a giveaway (and everyone loves to get something for nothing! Yes I’ve had to spend some money to put the giveaway together, but I believe it’s money well spent, especially if it has the desired effect of bringing my book to the attention of more people). Each posted blog item will be publicised and so the cobweb/network grows again.

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Okay, let’s now look at number one – Word of Mouth/Recommendations. This is something I have little control over. If people love my book, they will tweet about it or share it on Facebook/other social media platforms and they will tell their friends. Hopefully, this will result in more sales. What I can do is use social media platforms to publicise good reviews. If someone gives me a five star review, you can bet I’ll be sharing it on all my social media sites and the more I get the more I’m going to share it. I’ll be taking a key phrase from a review which showcases the book at its best and tell everyone what this reviewer said – after all, a five star review is a recommendation and I have to capitalise on it!

If I get messages from people saying how much they enjoyed my book, I’m going to ask them politely if they would recommend it to their friends and maybe even write a review. A review doesn’t have to be 200 words long; it can be one or two sentences just saying something like “I loved this book and would recommend it to everyone” and ask them to give me a star rating. If you don’t ask, you don’t get, right?

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Right, now let’s look at number two, which in some ways is the hardest. Everyone has different expectations from a book; some like lots of suspense, others like twists and turns, and some like lots of description so they can connect with the characters and scene. I have no way of knowing what people’s expectations are, what drives them toward a particular book so again reviews play a part in this. A well-written review is worth its weight in gold as it will usually say whether they loved the suspense/twists and turns/description, so by taking those phrases and publicising them, I’m going to be meeting the needs of those people who look for that particular characteristic.

The rest of this one is guesswork. I’m going to be picking out key sentences or phrases from the book which will address the main needs of the consumer and publicising them. I’ll be mixing them up so one day I’ll pick something descriptive, another day a little suspense and so on. One of those is going to strike a chord with someone who’ll be interested enough to want to look at the book blurb and then you have a potential sale.

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I think networking plays a large part in getting your name and your book out to a wider audience. I have joined groups who are only interested in Fantasy and Paranormal. I’m making friends within those groups and publicising my book with them. Lo and behold, I begin to create another set of cobwebs within each group, just like with the Blog Tour.

I also think making myself accessible to my readership is very important. I will never turn away or ignore a reader who takes the time to contact me. If they’ve had enough faith in me to spend their hard-earned cash buying my book, the very least I can do is give them some of my time in return. In fact I’m seriously considering setting up a page on my website for that very purpose.

Finally, I will be running a few special offers and doing a little bit of advertising on those sites where I feel I’m going to get maximum exposure without it breaking the bank!

This ‘list’ is not exhaustive and I’m sure I’ll learn more as I progress, but I happen to think it’s a damn good place to start.

What are your thoughts on marketing? Have you got any marketing tips you’d like to share?

A Writer’s Journey

I’ve loved to read as far back as I can remember. I had a lonely childhood and immersed myself in the wonderful tales spun like magic on the pages in my hands. The characters became my playmates when I was unable to see my friends for whatever reason.

It’s funny though – I never once stopped to think about the authors or the process they go through to get that wonderful gift into my hands. Obviously I knew someone had sat down and lovingly created the story, but in my ignorance I didn’t stop to think about them as people.

I would go into the library in school or town or into my local bookshop and see row upon row of hardback and paperback capsules of knowledge, wonderful worlds and people and pure escapism. I would pick books off the shelves and consume the synopsis on the back, letting my imagination ride over green fields ringed with trees that spoke and animals that were almost human, when seeing words like ‘magic’, ‘castle’, ‘witches’, ‘fairies’ etc.

Even when writing my own short stories I still never considered all the hard work each and every author does in order to get their fabulous stories onto those library and bookshop shelves. In my naiveté, I guess I thought they wrote the stories, took them to a printer and voila, out pops a book.

You know, it wasn’t until I wrote Heart Search: Lost that I finally understood.

It took me 9-months to write the first draft, most of that while holding down a full-time job, teaching two nights a week and looking after a home and my daughter. It took my editor about 2-months to get through it (she was working on other things at the time as well), then I had the first round of revisions to do. I then edited the manuscript myself to check all my revisions worked before sending it out to an alpha reader.

My alpha reader doesn’t normally read novels in the Fantasy genre, so perhaps I was taking a bit of a gamble . . . but then again, maybe not . . . SHE LOVED IT!! She gave me some very useful feedback, which was great, but the fact that she loved what I’d written gave me a tremendous boost. It gave me hope that maybe I was quite good at this, that my writing had some value and was entertaining.

Taking the feedback I received, I revised and edited again before sending it to a beta reader. This lady is a friend who is also a senior editor at a US publishing company. I trusted her, not only with my manuscript, but also impartial and honest feedback. That was exactly what I got! She suggested structural changes for some of the chapters and a few other things that I hadn’t really thought too much about. She was (and still is) incredibly supportive of me and my work and what makes it even more amazing – Alison and I have never met in person! (This is a whole other story for another blog post – maybe . . .).

So back I went again and revised for the third, or was it fourth time, implementing Alison’s insightful suggestions. I then gave it to my editor again and whip in hand, told her I needed it back within two weeks. She gave me one of her ‘looks’ (you know the one – peering over the top of her specs, eyebrows raised and lips slightly pursed in disapproval – I can see you picturing it now!), and said she’d do her best. Bless her heart, Maria (my editor) pulled the proverbial rabbit out of the hat and got it done within the two weeks. Thankfully I only had minimal changes to make and then it was done.

Then the hard work really started. Oh, please don’t get me wrong; writing the novel, doing revision after revision after revision, edits etc., is hard work, but because you have so much of yourself invested in the plotlines and characters, it’s more a labour of love. What I’m talking about is the next phase of the process – trying to get published.

The first thing to do is decide which route is right for you and the research in itself is quite time consuming. There’s traditional publishing with an agent; traditional publishing without an agent (very tricky to get a deal, especially these days); independent publishers – printed books; independent publishers – ebooks; or self-publishing.

Having decided which route you want to take, you then need to research the submission guidelines for each agent/publisher you want to submit to and ensure that you stick rigidly to their guidelines. Each one is a little different so you have to tailor the next stages to their precise requirements.

The next stage is to write a synopsis of your book. This is not a chapter by chapter account, more a page or two giving the main story line, highlights, and most importantly, the ending. This document has to grab the publisher or agent’s interest so needs to be written, revised, revised again and edited to ensure excellent grammar and spelling.

Then comes the query letter which includes a one-paragraph synopsis of your novel. Again grammar and spelling is of the utmost importance, but more than this, the letter has to be professional, succinct and powerful enough for the agent/publisher to want to read your entire novel (you only normally send the first couple of chapters at this stage). More revisions and editing until this is the best it can possibly be.

Finally, you need to write a short biography. They don’t want your life history so a short paragraph about you will do.

Having done all the above it’s time to bite the bullet and submit your work to your chosen agent/publisher. And wait. And wait. And wait.

This is the stage I’m currently at. I decided to try the traditional publishing route through an agent. I picked the agent carefully, followed their submission guidelines and sent everything off on Friday 13th April (Friday 13th??? I know – crazy right?!). I’m now waiting in a densely populated place called Hope. I’m not naïve enough to think that I’ll get picked up by the first agent I approach, but who knows? Maybe I’ve done everything right. Maybe they will like what I’ve sent them enough to want to see my entire manuscript (all 152,000 words of it). And maybe they won’t.

It’s all a learning curve and I’m strong enough to face rejection if that’s what comes my way. I have other options and a plan in place should they not accept me. Whatever happens, I’m not giving up. I’ve already started writing book 2 and have plans for a third novel to round off the story. I’m going to keep trying to get my work out there and hope that my writing will give another person the same level of enjoyment and entertainment that I’ve taken for granted for too many years.

This post would not be complete without acknowledging the three people who got me this far.

My alpha reader and best friend, Jakki

My wonderful editor, Maria http://twitter.com/Maria7627

 

My dear friend and beta reader, Alison DeLuca (author of The Night Watchman Express & Devil’s Kitchen and senior editor at Fantasy Island Book Publishing)

http://twitter.com/AlisonDeLuca