I was reading a blog post earlier today and a lady commented that every writer’s blog she reads tends to focus on other writers and not potential readers. She continued by saying readers are interested in the product not the process and she wished more writers would blog for a reading audience, rather than a writing one.
This got me thinking. Is this something I’m guilty of? Actually – yes. With the exception of guest posts, a large number of my posts have been directed at other writers, especially the more recent ones. I have tried to strike a balance by writing book reviews and featuring them on my blog, but I haven’t done hardly anything to attract readers.
If I’m honest, I’ve looked at what other writers have been doing on their blogs trying to find the secret to their success and how they generate large numbers of followers and, to a degree I’ve tried to emulate them. The majority of them write about writing so that’s what I’ve been doing, but from my own perspective and experience.
I could kick myself!
I’ve spent a great deal of my working life in marketing and the first rule I was ever taught was ‘put yourself in the shoes of your prospective customer and ask the question, “what’s in it for me?” ‘
My prospective customers are readers so wouldn’t my time be better spent blogging with them in mind? As I want to sell my books, the answer has got to be a resounding, ‘YES’.
I’m so glad I read that lady’s comment earlier, it’s reminded me to apply the same principles I use in my working life to my writing life and I’m going to start writing more posts for readers in future!