Blogging For Readers

I was reading a blog post earlier today and a lady commented that every writer’s blog she reads tends to focus on other writers and not potential readers. She continued by saying readers are interested in the product not the process and she wished more writers would blog for a reading audience, rather than a writing one.

This got me thinking. Is this something I’m guilty of? Actually – yes. With the exception of guest posts, a large number of my posts have been directed at other writers, especially the more recent ones. I have tried to strike a balance by writing book reviews and featuring them on my blog, but I haven’t done hardly anything to attract readers.

If I’m honest, I’ve looked at what other writers have been doing on their blogs trying to find the secret to their success and how they generate large numbers of followers and, to a degree I’ve tried to emulate them. The majority of them write about writing so that’s what I’ve been doing, but from my own perspective and experience.

I could kick myself!

I’ve spent a great deal of my working life in marketing and the first rule I was ever taught was  ‘put yourself in the shoes of your prospective customer and ask the question, “what’s in it for me?” ‘

My prospective customers are readers so wouldn’t my time be better spent blogging with them in mind? As I want to sell my books, the answer has got to be a resounding, ‘YES’.

I’m so glad I read that lady’s comment earlier, it’s reminded me to apply the same principles I use in my working life to my writing life and I’m going to start writing more posts for readers in future!



7 thoughts on “Blogging For Readers

  1. Good point. I do try and share other’s links and talk about other things besides writing, but I am never too sure what the readers want. I was reading on someone else’s blog that we should engage our readers. Do a poll, let them have some input as to what we write, etc. And that’s what I did today for my current WIP, but maybe I will do another poll to see what my readers want to read on my blogs.
    Great post!

    • Thank you for your comments, Karen. I think polls are a good idea to try and engage readers & get feedback from them.

      It IS difficult to know what readers want – I believe some want chatty progress reports on our latest works, some are looking for sneak previews of our WIP and some just want to feel like they know us.

      At the end of the day, we’re not going to be able to please everyone all of the time and can only do the best we can. Good luck with your blog!

  2. I agree with the above comment. It really helps to engage the readers(be they writers as well, or simply, readers). I always write on topics that I come across as I’m writing, and then at the end of my blog posts I like to pose questions. I want my blog to be about learning and discussing, so I ask what readers think about the topic, if they have advice or ideas other than my own, and if they disagree with me. I find that when I ask the right questions, people want to answer them, they want to engage and interact with me on my blog. When I don’t make a discussion driven post, I usually don’t get many comments, or views, on that post.

    Also, I mostly do write towards other writers, but keep in mind, they are readers as well. Unless you become incredibly famous for you writing, the majority of people who read your short stories/novels will also be writers…unless you write kids books, etc.

    • Hi, Aly, and thank you for your comments.

      I must admit I’ve also published discussion driven posts that have asked questions at the end in a bid to engage my followers and readers, but it’s a bit hit and miss as to whether I get any responses. Perhaps, as you said, it’s a case of asking the right questions.

      I certainly haven’t forgotten that writers are readers too, I just wanted to make the point that there are a vast number of readers who aren’t writers that are not always catered for.

      I hope your blog goes from strength to strength!

  3. Yes! Readers do seem to get left out. I’m trying to stay focused on them on my blog as well. I’m not a blogger per se, but I ensure that my site gives potential readers insight into me as a writer, my world which is really my books, and things in life that inspire me. It’s a touchpoint as I view it. Nice post and blog!


    Katherine Owen
    Author of Seeing Julia, Not To Us, and When I See You

    Because trust, love, & fate test relationships in all kinds of ways…

    • Hi, Katherine. Thank you for your comments.

      I’m not a ‘hard core’ blogger, but I do try to engage people in my posts and sometimes like to get a little controversial or provoke the thinking process.

      It sounds like you’re doing all the right things to engage your readers; I think they really want to feel they know us, not just as writers but as people too. I’m certainly going to keep an eye on your blog in future!!

      Thank you very much for your kind comments about my blog & post.

  4. I think you can safely do a bit of both. It’s great simply to be yourself and write about things that concern you. Then it really doesn’t matter whether writers or readers are reading it. The world is split into far more people than that 🙂

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